When you are bluffing, the Turn is extremely important as well. By betting big during the turn if you have been engaging in moderate bets throughout the rest of the game, then your opponents will most likely be suitably intimidated.
You should not go too crazy, but if you really thing that, thanks to the turn, your hand will win the entire game, then you can consider first checking, and then betting madly when the River card is dealt.
Keep in mind, however, that if you have done a check before this point, your opponents may decide to call you because they suspect that you actually are bluffing. So, this should only be done if you really do think you can take the whole shebang with your hand.
Keep in mind, as well, that this strategy actually works quite well if you have been caught in a bluff before — whether accidentally or on purpose.
So, bluffing — when you do it is just as important as how you do it, as we saw in last week’s post. However, the strategic time described there is not the only good time to make a good bluff.
You have to remember that the betting session which follows the dealing of the River is extremely vital. Your bet then needs to be confident and powerful, because that will make it more intimidating. The same is true of the bluff at that stage of the game.
So, let’s say that the player before you puts forth a small bet. You can go big, because doing so might push that player out of the game. However, if the player before you makes a big bet, you should then call … and then you go all in. You might just have the opportunity to take down another player’s bluff with one of your own.
Bluffing, when done correctly, is an art form — and as with any type of art, you have to practice your craft and hone your skills before you can ever do it perfectly. Picasso did not just start out painting abstract faces. The first time Michelangelo tried to sculpt something, it definitely did not look like the David.
Bluffing, especially, takes a lot of practice. Another step in perfecting it involves making a check when you are able to do so. It is preferably done either after the flop or after the turn. In the other round, your bet should be reasonable, not ostentatious. When you bet consistently, your opponents tend to believe that you have a solid hand. They view it as your attempt to get as many of their chips as you possibly can.
Remember, you have to be brave and ballsy to successfully carry out a great bluff, but it is possible.
When playing poker with any degree of skill, perfecting your bluffing technique is paramount. In real life, and real poker, bluffing is not like you see in the movies. You are not just going to pull the wool over the eyes of the other players by putting on a pair of sunglasses or wearing a perpetual scowl.
The first thing you need to do, in fact, is make note of the number of players currently active in the hand. The fewer opponents you have, the better you will be able to bluff successfully. In fact, it is ideal to bluff when only one to two players are involved.
You need to be casually, especially when you are looking at your cards. Try not to show any emotions in your expression, but do not be outlandish about it. Do not show disappointment or anger if you have bad cards; do not so elation or excitement if you have good cards.
When you are bluffing, the Turn is extremely important as well. By betting big during the turn if you have been engaging in moderate bets throughout the rest of the game, then your opponents will most likely be suitably intimidated. 
